Hello, I'm Rachel

I’ve always had a passion for people, puzzles, and solving tough problems.

When a math problem asks, "Peter buys 36 apples and 22 peaches. How many pieces of fruit did he buy?" I'm not thinking "58." I'm asking why he's buying the fruit, if he does this regularly, the fastest way to get him checked out, the best way to load the items into his car, and how to store them. I'm a UX Researcher and Designer because I love finding solutions to life's problems, both big and small.

I believe UX experts and the teams they collaborate with are uniquely equipped to turn frustrating experiences into seamless ones. In my ideal world, no one has to complain about clunky websites wasting their time. Designers, engineers and corporations can work together to create products that make life easier, more equitable, and more fun.